Big data gives you the ability to achieve superior value from analytics on data at higher volumes, velocities, varieties or veracities. With higher data volumes, you can take a more holistic view of your subject’s past, present and likely future. At higher data velocities, you can ground your decisions in continuously updated, real-time data. With broader varieties of data, you can have a more nuanced view of the matter at hand. And as data veracity improves, you can be confident that you’re working with the truest, cleanest, most consistent data.
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